Resume – stevezdesign

Steve Z. Design
701 N. Doan Dr.,
Burbank, CA 91506

Summary

Marketing director with a strong background in project management and coordination including in person and digital event and webinar promotion, CRM management, hands on web content creation, digital and print art production and direction, branding, copywriting and promotion.

Highlights

Work extensively on platforms including WordPress, SalesForce and SalesForce Marketing Cloud, Microsoft Teams, Hootsuite and Canva. Create and manage online marketing campaigns and print promotional materials using Photoshop, InDesign, Excel and Illustrator. Hosting Webinars and creating assets for in person and virtual conferences. Familiar with all phases of the printing process including vendor buy-outs and attending press checks. Possess great free-hand illustration skills, also a competent copywriter and editor.

Full-Time Employment

Marketing Director
September 2018–Present
Dickerson Insurance Services, An Alera Group Company
Oversee marketing department at Dickerson Insurance Services, a Los Angeles-based general insurance agency with over 70 employees. Work closely with sales staff, helping them connect with insurance brokers. Responsible for the creation and coordination of email marketing campaigns using SalesForce. Manage web content on four different WordPress websites. Create all digital and print marketing material. Also oversee website updates, in-house seminars, webinars, trade show attendance, sales promotions, and general outreach to brokers. Create assets for digital and virtual events. Host webinars through GoToWebinar and Zoom platforms.

Print Production Manager/Art Director/Webmaster
March 1988 – September 2018

McGee Publishers/APS Advertising – Burbank, CA

Art director and print production manager for California Broker – a monthly health insurance and financial planning industry trade publication, as well as Kauai Menu – a Hawaiian restaurant and travel guide. Develop marketing collateral and consumer advertising for a wide variety of ad agency clients.
Handle all magazine design, production and pagination, as well as maintaining press schedules and coordination. Write and edit copy as needed.
Keep publications on deadline and attend press checks as needed.
Work with outside vendors estimating print and mailing costs.
Work closely with editorial and sales staff in conceptualizing and designing magazine covers and editorial spreads as well as in-house and customer advertising campaigns.
Organize photo shoots, create sets, hire photographers and models.
Webmaster for all of the company’s websites, maintaining a strong online presence working with WordPress and Joomla based websites.
Create, design and send e-newsletters and promotions to subscriber lists using MailChimp.
Work extensively with InDesign, Photoshop, Dreamweaver and Illustrator.

Associate Art Director/Production Manager
April 1987 – March 1988, Cambray Publishing, Los Angeles, CA

Production, design, layout, typesetting and photo editing of editorial spreads for national music magazine titles including Creem, Metal, and Rock Shots.
Wrote reviews of record releases and concerts and interviewed artists as well.

Graphic Artist
April 1986 – April 1987, M&M Advertising – Los Angeles, CA

Designed collateral material and editorial spreads for an entertainment and lifestyle publication.

Graphic Artist
September 1983 – June 1985, Visual Design – San Diego, CA

Designed collateral material and publications for various clients including UCLA, San Diego Padres and San Diego Chargers.

Art Director
January 1982 – April 1983, San Diego Daily Transcript – San Diego, CA

Performed in-house design, production and typesetting of daily financial newspaper.

Education
California State, Northridge • Dreamweaver and Flash Extended Learning Courses, 2003-2006
Madison Area Technical College, Madison, WI • Associate Degree, Commercial Art, 1979-1981
University of Wisconsin, Eau Claire, WI • Fine Arts, General Education, 1978-1978